The Opportunity
Kerb Appeal is a low investment Owner Operator Franchise providing owners with the opportunity to generate a good level of income from the provision of external cleaning services to the domestic property market.  Dan’s experience as a franchisee and franchisor has ensured that the Kerb Appeal franchise package has been designed with particular focus on the provision of excellent support services for every step of your Kerb Appeal business. We provide ongoing training and support across all areas and take an active role in ensuring your success. This support, teamed with Kerb Appeals earning opportunities, means you can be more successful than you ever imagined.
The Franchise Package 

Kerb Appeal provides everything that, you the Franchisee, requires to launch and develop the business. The Franchise Package content includes:




Our comprehensive training programme consists of a four-day residential all-inclusive programme.

Day 1&2 focus on the services you will be providing and consists of both theory and practical elements to the training.


Day 3 focuses on understanding the market, sales and marketing techniques and administrative and software systems .


Day 4 focuses on how to get started and business growth planning


At the end of day 4 you will have all the skills required to launch and grow your own successful Kerb Appeal business.


Launch Programme


We will produce an activity programme for you to follow in order to launch your business and give you the best opportunity of a great start. We will also provide marketing activities from Head Office to promote your business and services.


Administrative Software

We have developed a software package that will allow you to book and track your jobs and make the processes of business administration much easier.


Centralised bookings

Customers enquire and book work through our centralised call centre freeing you up to perform marketing activities and to deliver the service. You concentrate on the activities that earn you money and we look after the rest.



Our Kerb Appeal website is designed to promote your business and to allow your customers to find out the information they require and to book work through our centralised team. The website will be kept up to date and relevant.


Specified Equipment and Products

You will receive a comprehensive equipment package which will allow you to deliver the core services. This package can be enhanced and tailored based on your specific requirements and aspirations. Please see insert for more details.


Branded uniform

You will be supplied with a selection of uniform suitably branded, with the Kerb Appeal corporate logo.



The package provides for the initial down-payment rental and ongoing preferential terms with a major commercial supplier. Also included is full livery and suitable racking to carry the necessary equipment and products.


Operations Manual

A comprehensive Operations Manual will be supplied that details the A-Z of the business method. It is copyright material and is on loan to you for the duration of the legal contract.


Licence Fee

This is the worth of the Kerb Appeal total business system as it will operate in any given area.


Franchise Package Content £14,995*


Additional Capital Requirements include: 

Continued lease payments on vehicle

Mobile phone

Additional specialised equipment and chemicals

Internet access

Working Capital – as per personalised Business Plan


*price is subject to vat at the standard rate.

Our Support Services


For your franchise service fee, you receive excellent ongoing business support. Here are some of the ways in which we help you succeed:


  • PR and Marketing Support

  • Provision of branded stationary and marketing material

  • Assistance with local news stories

  • Marketing strategy

  • Advice on corporate image and branding

  • Supply of cleaning materials

  • Service audits to ensure best practice

  • Ongoing field support 

  • Access to experts on equipment and machinery

  • Business management support 

  • Health and Safety advice


Additional Personalised Support


  • Regular visits to franchisees territory

  • Periodic conferences

  • Regular contact to ensure all franchisees are fully informed and up to date 

  • Ongoing training courses



Research and Development


  • Personalised recommendations and guidance to strengthen your weakest links and build on strong points to improve business performance and profitability

  • Ongoing updates to the Franchise Operations Manual

  • Ongoing development of the software system and business website


                   The Next Step                   


Kerb Appeal is appointing Franchise Owners who meet the basic criteria of the selection procedure. Detailed below therefore are the factors that we consider important within owning and managing a successful Kerb Appeal franchise. They include:




  • Confidence and ability to sell

  • Good inter-personal skills

  • Good level of fitness and a “hands-on” attitude

  • A commitment to following the Kerb Appeal system

  • Possessing a basic level of computer literacy skills

  • Being well motivated with the drive and enthusiasm required

  • The committed focus and perseverance to build a successful long-term business

  • A professional and well organised approach to business

  • The ability to raise the necessary finance for the capital required  



Do you have the transferable skills, drive and passion necessary to grow the business by being an integral part of a franchise team?

If the answer is yes, we would love to speak with you further, so give us a call on 0800 246 1295 where a member of our team will answer any questions you have. 

We look forward to hearing from you.


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